{"id":9355,"date":"2021-05-19T11:13:34","date_gmt":"2021-05-19T10:13:34","guid":{"rendered":"https:\/\/bis-space.com\/shop\/?post_type=product&#038;p=9355"},"modified":"2021-05-19T11:13:35","modified_gmt":"2021-05-19T10:13:35","slug":"overcoming-myopia-a-business-plan-for-colonizing-mars","status":"publish","type":"product","link":"https:\/\/bis-space.com\/shop\/product\/overcoming-myopia-a-business-plan-for-colonizing-mars\/","title":{"rendered":"Overcoming Myopia: A Business Plan for Colonizing Mars"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<h3>W. R. Hosek (2015),\u00a0<i>JBIS<\/i>,\u00a0<b>68<\/b>, pp.145-149<\/h3>\n<p><b>Refcode<\/b>: 2015.68.145<\/p>\n<p><b>Abstract:<\/b><br \/>\nEstablishing a human settlement on Mars is a very long-term project, progress towards which is inhibited by human time preference, which in turn requires more immediate returns. This is further complicated by a natural resistance to investing in projects that promise nebulous and uncertain outcomes, or outcomes about which only limited information is available. A plan is proposed to overcome time preference by focusing on short-term returns and by making the benefits available to people as fast as they are developed, through a consumer product development and marketing program.<\/p>\n","protected":false},"featured_media":9357,"template":"","meta":[],"pwb-brand":[],"product_brand":[],"product_cat":[56,59,165],"product_tag":[2545,214],"class_list":["post-9355","product","type-product","status-publish","has-post-thumbnail","product_cat-journal-of-the-bis","product_cat-papers","product_cat-2015papers","product_tag-colonizing-space","product_tag-mars","first","instock","downloadable","virtual","purchasable","product-type-simple","czr-hentry"],"jetpack_sharing_enabled":true,"brands":[],"_links":{"self":[{"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/product\/9355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/media\/9357"}],"wp:attachment":[{"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/media?parent=9355"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/pwb-brand?post=9355"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/product_brand?post=9355"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/product_cat?post=9355"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bis-space.com\/shop\/wp-json\/wp\/v2\/product_tag?post=9355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}